Archive for December, 2009
Career Resolutions for a New Year
by claybutlermusic on Dec.23, 2009, under Career Building, Marketing & Promotion, Uncategorized
With the close of another year comes new resolve for the next. It’s a time to take stock of the year’s successes and failures–an oft painful time–and plans to grow and prosper in the coming year. This time is critical for those of us who are in business for ourselves. Whether you’re already self-employed, just getting started, or considering starting your own business, resolutions should be a daily occurrence, not just once a year.
We all know that New Year’s Resolutions don’t stick. By the end of January, they’re practically forgotten. You’ve heard me say before, “do one thing every day to further your career.” Similarly, if you have ONLY ONE resolution this year, make it this: Find new resolve DAILY! This is my new motivation moving forward.
With that mantra in mind, here are some of my goals. Hopefully the will inspire you or give you new ideas for 2010.
- Find new resolve every day.
- Do at least one thing each day to further my musical career.
- Find ways more opportunities to create residual, passive income.
- Significantly expand my catalog of intellectual property.
- Build more relationships with meaningful industry contacts.
- Build relationships with related services outside my specialty.
- Find new ways to increase productivity.
These are just a few of the goals that have been on the top of my list for 2010. What are your goals and resolutions for the new year? Comment and let us know.
Merry Christmas, and Happy New Year to you all!
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Butler Productions Video Blog and Facebook Page
by claybutlermusic on Dec.03, 2009, under Uncategorized
Greetings!
Today marks an historic occasion. We’ve just posted our inaugural video blog!
In our attempts to reach more people and to facilitate more of a community atmosphere, we’ve rolled out a Butler Productions Facebook page. We’ve also been toying with the idea of adding a video component to our blog. So, we decided to do both…at the same time.
In all seriousness, we do need your help to grow. Please visit our Facebook page and become a fan. Then go to our website and sign up for the mailing list. When you sign up, you get a complementary copy of our eBook Home Recording Savvy: Tricks for Tracking Great Sound at Home. You’ll also receive two of our whitepapers. 1.) The Role of On-Hold Messaging in your Marketing Mix. 2.) 10 Tips for Creating a Winning On-Hold Message Campaign. Consider them as a token of our appreciation–a gift of sorts. Don’t forget to tell your friends.
As always, leave us a comment. It makes us feel warm and fuzzy.
Produce Indie Music Videos via the Web?
by claybutlermusic on Dec.01, 2009, under Band Management, Career Building, Recording, Uncategorized
I ran across this service today, and it piqued my interest so much that I had to share it with you guys (and gals). This service helps indie musicians produce music videos with fairly professional-looking results. The concept is so genius, I’m surprised no one has thought of it before (wish I had)!
For about $500, TuneVid.com (in association with GoodnightKiss Music) allows the indie musician or songwriter access to cameras, video editing, and production support. Basically, you set up a pre-production phone call where you craft your video’s narrative and storyboard. Then, they send you a couple of (consumer) cameras, you shoot the footage, and send it all back to TuneVid. Their editors edit your video and send you the finished product to use in your press kit, website, youtube, etc.
Here’s an example of their editing work:
This service is great for musicians on a budget or for those lacking access to editing equipment. But it does bring to mind one caveat, though: your results are only as good as YOUR camera work. So, it really pays to have an understanding of lighting, camera angles, and production techniques to yield the best results. Great editing and titles can only take a poorly shot video so far. It’s like that old saying, “You can put a pig in a dress, but it’s still a pig.” Moreover, a great video for a poorly written or recorded song is, well, pretty much a waste of money. [Here's an article on improving your songwriting skills. Also, see one of our previous posts on breaking assumptions in songwriting.]
So, if you’ve got your songwriting, recording, and camera chops down, give TuneVid a shot. If any of you guys have any past experience with TuneVid or end up using them, comment and let me know how it turns out. I’d be interested to get your feedback on the experience.
If you need help recording your song, or if you have a song that you still need a couple of tracks on, we can help! Don’t forget Butler Productions does full production demo recording as well as individual instrument sessions via the ‘net.
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