MusicIsMyBiz

One of the most difficult aspects of being a full-time musician is staying motivated, especially when it seems that we’re not making any progress.  The lack of apparent progress fools us into thinking that we’re a failure, which is a motivation killer.

For folks like me, who compose production music and create other content for a living, the biggest motivation killer is the lack of immediate results.  We produce music for use in television, yet we may never know if the music gets used until months (even years in some cases) after the broadcast when we get our PRO statement in the mailbox.  When you’re first starting out, though, the statements that read, “We regret to inform you…” that can suck the life right out of you.  That’s when it’s hard to stay motivated.

Perhaps you’ve produced a great CD or book.  Everyone you talk to thinks it’s great, and you’ve even sold a few.  But, every time you walk into the garage, you’re faced with the boxes–ever present reminders that you’re not selling well.

Failures?  Maybe.  But within each of those “failures” lies potential success.  We just need a catalyst–something that will kick start a little victory to carry us over to the next.

With production music, it’s a numbers game.  So, the more you produce and “get out there”, the more likely you are to get your music placed.  Let the satisfaction of seeing your catalog grow spur you on to produce more music.

In both cases, though, let your marketing motivate you.  Get excited about the ways you can get your product (be it production music, a CD, a book, a blog, etc.) in front of as many people as possible.  Better yet, bring them to YOU, and you’ll likely start seeing results.  You can have the best product in the world, but if no one knows about it, no one will buy it.

Most importantly, CREATE! If you offer people more, your chances of success automatically increase.  Nice how that works, isn’t it?!

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