Marketing & Promotion
Resource Roundup (May 2010) - Awesome Apps for Musicians
by claybutlermusic on May.13, 2010, under Career Building, For Businesses, Marketing & Promotion, Reviews, Uncategorized
It’s time for a new Resource Roundup! So many awesome apps, gizmos, and gadgets are hitting the market that appeal to musicians. Here are a couple:
Accept Credit Cards at Gigs with your Smart Phone
Poised to revolutionize the way indie musicians do business, Square allows you to accept credit and debit cards right from your iPhone, iPod Touch, iPad, or Android. Simply sign up for the service by downloading the app, and they send you a card swiper attachment that plugs into the audio input of your device.
Rock Out with your Pod Out…iPod, that is.
Being a guitarist, I’ve been waiting for an app that I can use to get great guitar tones on the road and on the fly. Enter iRig by AmpliTube. The app installs on your iPhone, iPad, or iPod touch. The modeling sounds great, the interface looks great, and it’s surprisingly intuitive. There’s a small guitar interface jack that plugs into your audio input, which costs around $40. It’s not released yet, but you can preorder iRig from IK Multimedia’s website.
Guitar Toolkit
Agile Partners has released a killer iPhone app, Guitar Toolkit. This one’s a definite must-have! For about 10 bucks, the app boasts the following:
- Tuner, complete with custom tunings
- Metronome
- Scale library
- Chord Library
- Chord Finder - you play the chord, Chord Finder tells you what it is
- Supported instruments include 6- and 12-string guitar; 4-, 5-, and 6-string bass, banjo; mandolin, and ukulele
- “Lefty Mode” for southpaw players
Have you found any cool tools recently? Comment and let us know!
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Quick Thoughts Archive from our Facebook Fan Page
by claybutlermusic on Apr.24, 2010, under Band Management, Career Building, For Businesses, For Educators, For Worship, Marketing & Promotion, Music Theory, Recording, Uncategorized
As many of you may already know, the MusicIsMyBiz Blog also has a Facebook page. In addition to alerts when there’s new blog post or article, I also interject some “Quick Thoughts of the Day”. Some are inspirational. Some are educational. Some are simply probing questions to get you thinking. I thought it would be fun to post these here on the blog as an archive of sorts.
February 2, 2010
Thought of the day: “Lack of preparation clouds your purpose.”
February 4, 2010
Self-Reflection Question of the Day: “What’s holding you back from reaching your full potential?”
February 13, 2010
Tip for the day: Remember to spend time honing your craft. Great production work doesn’t make up for bad playing or songwriting. A pig in a dress is still a pig!
February 23, 2010
Success is your own fault! You never grow until you learn to take responsibility for your successes and your failures.
March 5, 2010
While having “a good voice and a dream” is a starting point, make no mistake; the music business isn’t at all easy. What else you got?
March 18. 2010
Thought for the day: Never assume you have arrived. You can always strive to be better. The moment you stop pushing forward is the moment you appear to be moving backward to those who are committed to forging ahead!
March 26, 2010
Don’t be disappointed when someone declines your services because they “aren’t cheap”. This just means that their needs don’t match the value of your services. Your talent, expertise, and time are valuable!
April 15, 2010
Quick thought for the day: There’s a distinct difference between the roles of manager and booking agent. Your manager should understand the workings of the music industry. He should know where “the money” comes from in music, where it goes, and how to protect yourself. If he doesn’t, he shouldn’t be your manager.
April 16, 2010
Remember that anyone who has a vested interest in your success by helping you succeed will want a return on their investment. It’s only fair, and it’s how the music biz works. If someone helps you to succeed, then he shares in your success. He’ll also have incentive to work harder for you.
April 23, 2010
Quick thought for the day: If you’re thinking about “breaking into the biz”, learn as much as you can FIRST. You don’t become a doctor without going to med school. You don’t become an auto mechanic without learning how to work on cars. So, what makes someone think they can become a songwriter or artist without lear…ning the craft AND business?
If you haven’t yet become a fan (now “like”), go ahead and do it now by going to www.facebook.com/MusicIsMyBiz! Then tell all your Facebook friends.
Do you have any Quick Thoughts you’d like to share? Post yours in in the comments section!
3 Secret Weapons for Marketing your Small Business
by claybutlermusic on Mar.29, 2010, under Career Building, For Businesses, Marketing & Promotion, Uncategorized
This post is for business and musician alike. While this post might not seem like something musicians may benefit from on the surface, the following information is something that everyone who is actively involved in selling themselves, their services, their products, or their business can learn from. It’s important to keep in mind that, if you’re a musician, you’re also a small business. You have to promote yourself just like any other business.
Businesses are often saddled with the task of having to market on little or no budget. This is the case whether you’re just starting out, or if you’re already established. Marketing is a necessity!
The video series below is designed to help you market your small business with YouTube videos, Jingles, and On-Hold Messages.
If you need help with marketing your business using Jingles or On Hold messages, or if you need a voiceover for your YouTube video, Butler Productions Multimedia can help!
Good luck promoting your business!
What Else You Got?
by claybutlermusic on Mar.05, 2010, under Band Management, Career Building, Marketing & Promotion, Uncategorized
Here lately, I’ve been busy recording and consulting young bands, aspiring songwriters, and singers who are eager to “break into the music business”. Besides being fairly talented, they all have one thing in common: they all have absolutely NO idea how the music industry works.
As with most of us who make music for a living, many of them think their music is the greatest thing since sliced bread. The problem lies that they’re then unwilling to take advice on how to make their music better (read: more competitive). They wrote their “baby” in a moment of inspiration. It’s gold. That’s that. This attitude is not only amateurish, but it’s childish as well. Now, I’m not saying that much of their music isn’t good, but the music business is inundated with artists, bands, and songwriters who are “just good”. To compete, you must be great. Your music must be great. Your image must be great.
Study! Before you decide to dive into the shark infested waters of the music biz, you have to know exactly what you’re getting into so you won’t get eaten alive. Okay, I exaggerate a bit. Just not much. Before you expect to have any success in anything, be it business, science, technology, medicine, etc., you must understand your particular field inside and out. That’s exactly why people seeking any particular career path go to college. Education makes sure you’re at least somewhat prepared for entering your career. Music is no different.
Know your rights. Learn how copyrights work and where your money comes from as a writer or artist. Horror stories abound of bands and artists who were taken advantage of because they were ignorant of income opportunities, or, worse yet, they signed away those rights in shady contracts.
Educate yourself on contracts. Always consult an attorney before you sign anything, but at least help yourself by being familiar with contractual “norms” and how to read them. Know that contracts are a give-and-take type of thing. You likely wont get exactly what you want out of the deal, but know that the other party should be giving up certain things as well. It’s all about compromise.
Be prepared for failure. Say this with me: “No one owes me anything.” One more time. Good, now say it a thousand more times so that it sticks. Chances are you will knock on a hundred proverbial doors before someone lets you in. You may not even be let in. Your demos WILL sit on someone’s desk (if they even make it to the desk) amid a sea of SeaDs CDs from other people. They may not get listened to. If someone likes your music, you may get a call (which could be months, or even years, down the road). Just don’t expect them to call you back if they don’t like it. They’re just too busy for that. In the Music Biz, generally no news is bad news.
It ain’t about you. I could make you say this one a thousand times, too. Unless you just rub someone the wrong way, a rejection is not personal. It’s purely a business decision. After all, we’re all participating in the music business, right? There are scores of reasons why you may face rejection. Your songwriting or singing skills may not be strong enough yet. You may not fit their image. They may already have artists on their roster that are just like you. Once you start to work with music on a professional level, music ceases to be about art and becomes a commodity. Your music and your image is solely used to make money for someone else. Then, if they make money, you can reap some of the benefits of their success. Just don’t make the mistake of thinking that “you’re gonna get yours before they get theirs.” Remember, until you are making money for someone else, you have no leverage over them.
Talent can only carry you so far. You may be a fabulously talented singer or band, but if you don’t take responsibility for your own successes (or failures), then you can never expect to make it in the music industry. Your manager can’t do it for you. Your agent can’t do it for you. Your label can’t do it for you. All of these are avenues to help you succeed. In fact, don’t even go to them first. Learn to be successful without these other people, and your potential for greater success is much higher. If you’re successful on your own, these people will take notice and come to you. Then, if you feel they will help you to succeed further, make use of them. Remember, those who help you succeed are seeking their own success as well.
I don’t say any of this to scare any of you away from the music business. I am, on the other hand, saying it to scare some sense into you. Educate yourself. Prepare. Take responsibility for your successes and failures. While having “a good voice and a dream” is a good starting point, make no mistake; the music business isn’t at all easy. What else you got?
Create a Buzz for your Music with Self-Piracy
by claybutlermusic on Feb.18, 2010, under Band Management, Career Building, Marketing & Promotion, Uncategorized
Have you ever thought that giving your music away for free will help to actually increase sales? It’s true. On top of that, and perhaps more importantly, it will help to solidify fan loyalty.
In truth, no matter how hard we try to keep online music thieves from ripping our music, some persistent pirate is bound to find a way. Whether by way of P2P filesharing, rips of streams, or YouTube videos, someone is going to find a way to get something for nothing. Why not preempt them by offering music for free?
Free music adds value. It seems a bit counter-intuitive to think that giving something away will actually add value to your music, but it in fact does just that. Primarily, it’s a gesture of good will to your fans. It’s an outward sign that you care about your fans. If you include other goodies, such as album art, and ID3 tags, then they’re actually getting a better (and safer) deal than from a P2P software.
Free music is a portal. It serves to bring potential customers, both new and previous buyers, to your site. It helps to generate interest in or, at the very least, awareness of, your music. Many a band encouraged piracy in the form of bootlegging in order to create a buzz about their music in their early years.
Limited-time freebies create a sense of urgency. By only offering portions of your catalog for a short window of opportunity, you’re creating urgency in the mind of your potential customers. This can be a valuable tool for several reasons. You can use it to create an awareness fast. You can bring in an influx of visitors to your site, which is good coupled with other sales opportunities.
Here’s an example. AfterEdmund, a surprisingly savvy yet incredibly talented Christian rock act, is working on their sophomore album. To get a buzz going, for one week, they blasted their various social media network presences (Facebook, MySpace, Twitter, and YouTube) with details on a free download of one of the new singles. After then, the offer disappeared. Doing so not only helped to pull fans to their website, but it also built interest and anticipation for the new album. These guys are a great study on self-marketing and -promotion. Keep an eye out for MusicIsMyBiz’s interview with AfterEdmund, coming up soon. In the meantime, check out their debut album, Hello.
Have you offered your music for free? What were your results? Comment and share your thoughts.
Resource Round-Up (Feb 2010)
by claybutlermusic on Feb.16, 2010, under Band Management, Career Building, Marketing & Promotion, Uncategorized
Anyone familiar with ProBlogger.net is familiar with Darren Rowse’s “Speedlinking”. Every so often, he’ll post a collection of useful links. Here’s the first one for MusicIsMyBiz. I shall call it “Resource Round-Up”.
- The Musician’s Guide to Facebook. Facebook apps for your band’s fan page.
- 9 Places to Find Affordable Graphic Design. Web resources for outsourcing your graphic design.
- Online Music Marketing: 38 Metrics and 7 Tools To Measure ROI. See the effectiveness of your music marketing.
- The Music Broker Network. A forum-type Q&A site where you can ask music industry question.
- Merch One Stop Shop. Hassle free merch management.
- TuneVid. Produce indie music videos via the web.
7 Ways to Destroy Your Music Career
by claybutlermusic on Feb.10, 2010, under Band Management, Career Building, Marketing & Promotion, Uncategorized
In our last post, I gave you the Secrets to NOT Getting Booked for a Gig. Today I ran across a post on Bob Baker’s Music Promotion Blog that I would be completely remiss if I didn’t share with you all.
7 Ways to Destroy Your Music Career
It’s a humorous take on the practices that keep bands and musicians in failure mode. Shamefully, I can say that I’ve been guilty of a few of these myself in the past. I still struggle with a couple in particular.
How many of these have you been guilty of?
Secrets to NOT Getting Booked for a Gig.
by claybutlermusic on Feb.08, 2010, under Band Management, Career Building, Marketing & Promotion, Uncategorized
You’ve seen the tips on how to get booked for a gig. But I bet you haven’t seen the secrets of how to NOT get booked (or booked again) by a club or venue. Here are seven sure-fire ways to ensure that you won’t get a call to perform:
1.) Don’t give them a complete press kit. Venues and club owners want to know what they’re getting when they book you. While CDs are a given, most venues would like to see a bio, press clips, or fact sheet.
2.) Don’t put your contact info on everything. Press kits get misplaced and separated from CDs. If the venue loves your music and wants to book you, but your contact info isn’t on your demo, then you can bet you won’t get the call back.
3.) Don’t follow up. Club owners get busy. After all, they do have a business to run. If you don’t get called back after a reasonable time, it may not always be because they don’t like you. They may not have gotten around to listening to the demo, or they may have forgotten to get in touch with you. Out of sight, sometimes really is out of mind. So not following up with leads may just make you lose that gig.
4.) Don’t start on time. Fashionably late doesn’t exist when it comes to gigs. Similarly, taking breaks that are too frequent or too long are deal-breakers. Crowds get antsy. Owners get antsy. Keep them waiting, and you likely won’t get hired back.
5.) Don’t fill the venue. Club owners really don’t care about your music. They care about filling their establishment with PAYING patrons. They want to sell enough food and drinks to cover your band and make a profit for the night. Playing to an empty club definitely won’t get you hired again.
6.) Don’t cater to the audience. Even though your adoring fans show up to support you, not everyone in the audience is there to see your band. Some people just like the establishment. Make that crowd react negatively with your music, volume, or antics, and you won’t play there again.
7.) Advertise other gigs on nights that compete with the current venue. You’ve got a gig tomorrow night at a competing club across town? Great! Your fans need to know it, but do it discretely. Announcing that gig on the microphone tells a club that you’re stealing their crowd. That’s bad business. Do it and you won’t be asked back.
What other tactics can you think of that ruin your chances of getting booked?
Balancing your Creative Musical Mind with your Business Mind
by claybutlermusic on Feb.05, 2010, under Band Management, Career Building, Marketing & Promotion, Uncategorized
I often struggle with the balance between my Creative Brain and my Business Brain. While one would think I gravitate to my creative side, there are times, like recently, when I find myself hanging out in business mode and generally being uncreative. While trying to motivate myself, I ran across an article on the Music Biz Academy that I found quite interesting, The Creative You and the Business You. While I don’t typically do link posts on the MusicIsMyBiz blog, I would like to pass this along to you guys.
You can view the blog here http://www.musicbizacademy.com/knab/articles/creativeyou.htm
Here are some related posts from the MusicIsMyBiz blog:
Music Is Your Business. Is Business Good?
by claybutlermusic on Jan.29, 2010, under Band Management, Career Building, Marketing & Promotion, Uncategorized
No matter what your particular niche is when it comes to music, the ultimate goal is to make a living doing what you love. Making a living from music requires more than just talent. It requires dedication, drive, perseverance, and a burning desire to succeed. Unfortunately, most musicians’ brains cease to function once they cross the threshold from creating art to running a business. It’s a delicate balancing act, but music is still a business. So, we must learn from the business world?
Create a Business Plan. A business plan can range from simple to complex, but they merely function to keep us on task. They clearly define our business structure, who is in charge, and how decisions are made. They serve to define our goals, especially fiscally, and helps to identify how to reach them. It helps you in your search for funding, and helps lenders know how you intend to pay them back. Your local small business administration can help you to develop your plan. There’s even software to help with the task of creating a business plan.
Create a Marketing Plan. A business plan is not enough to succeed. You need to know how you will get your music, products, or services to the masses. That requires a marketing plan. These help you to know what avenues you will use to advertise your products or services, create budgets, and build your brand.
Build a Team. No man is an island. Only few people can perform every single duty when it comes to running a successful business. Even fewer of those people keep their sanity. So, develop a team of people who can help you succeed. It’s difficult, but don’t be afraid to Recruit fans to help you promote. Outsource tasks like printing, cd duplication, photography, or graphic design (even more so if the tasks aren’t your strong suit). Hire a bookkeeper and tax professional. Even hire a roadie and recruit someone to work your merchandise table–vital if you want to preserve your strength for gigs! Outsourcing to trusted professionals only serves to help you maintain a professional appearance, which is crucial in business.
Keep the Books. If you’re making money from your music (or anything for that matter), you can bet Uncle Sam wants his share. On the up side, though, being in business affords you certain tax deductions of business expenses. Be sure to keep up with all of your income and expenses. It’s not enough just to write them down; you MUST be able to show proof in order to receive your deduction. So, keep your receipts, log your mileage for business-related trips (including odometer readings and purposes for the trip), and organize your income and expenditures. Intuit’s Quicken Home and Business edition is a great way to stay organized, but it’s always a good idea to consult a tax professional for preparation and general advice.
Focus on Customer Satisfaction and Loyalty. Keeping your fans happy (and coming back again and again) is what will keep food on your table. Engage them. Show some interest in them as people and not just as numbers or dollar signs. Foster their trust and loyalty and then the sales will follow. Here’s a related post on building a loyal fanbase.
These are just some simple guidelines to help you succeed with your own music business endeavors. Comment and tell us what helps you succeed!
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