July

Audio and Your Business: Using Audio to Bolster Sales and Awareness

Posted In: For Businesses, Marketing & Promotion, Uncategorized by claybutlermusic

Since audio is an often overlooked business tool, Butler Productions’ Audio Marketing Solutions department exists to help small businesses implement audio in ways that can benefit both sales and awareness. There are a number of ways that audio can be used to the benefit of your business. Here are the three most common:

Jingles

When creating a marketing campaign, awareness is the first hurdle to overcome. Obviously, potential customers must know about you before they come to you. Using a jingle is an excellent way to help achieve awareness. A jingle is simply a short, catchy song which provides information about your business or product. However, it doesn’t stop there. A jingle, in whole or in part, can be included into radio, television, and internet advertising (YouTube videos, your company website, etc.), so it’s a very versatile tool. Some jingles can stand alone as a commercial, while others are great openers or closers. Jingles are relatively inexpensive to create and can serve your company for years to come. Learn more about getting started with jingles here.

On-Hold Messages

Converting potential customers into paying customers is the next hurdle. You’ve created a jingle that creates awareness for your company, and now phone calls are pouring in. On-Hold Messaging is the next tool, which helps keep customers on the telephone line and provide valuable information while they wait for to speak to someone. The music and messages that callers hear helps to reduce caller anxiety, reduce the number of hang-ups, and create further awareness of your products and services. All of these results help to foster more sales for your business. These can be coupled with your jingle to help reinforce your brand and image in the mind of your callers. These are also easy and inexpensive to start and maintain, and most telecom services have the ability to incorporate music/messages on hold. Learn more about getting started with on-hold messages here.

Point-of-Purchase Audio Advertising

Ok, now you’ve caught a potential customer’s attention with your jingle, and you’ve kept them interested in your business when they called with your on-hold message. Now they’ve come to your business or store location. The next hurdle is to convert browsers to buyers. Point-of-Purchase Audio Advertising is a great tool for this task. These brief messages, often interspersed within background music, can inform shoppers of new products or services, sales and specials, or any other useful information. While some contain background music, many consist of just a voiceover or announcer, so they’re quick, easy, and inexpensive to produce. Again, you can use your jingles here as well, adding even more value to your initial investment.

These are just three examples. Feel free to drop us a comment of your ideas or useful ways you’ve used audio for your business. If you’re interested in implementing audio for your business, contact Butler Productions, and we’ll be glad to help!

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July

Audio for Business: 10 Tips to Creating a Winning On-Hold Message Campaign

Posted In: For Businesses, Marketing & Promotion, Uncategorized by claybutlermusic

Start your On Hold Message Campaign

Audio is an often overlooked tool for business, but it is also one of the most valuable. One of the easiest ways to put audio to work for your business is with an On-Hold Message Campaign. On-Hold Messaging is a way to keep customers on the telephone line while simultaneously sharing important information with them. While it’s both easy and inexpensive to set up and maintain, many businesses often don’t know where to begin. Being a producer of on-hold message programs, Butler Productions has created a podcast entitled 10 Tips to Creating a Winning On-Hold Message Campaign as a sort of beginner’s guide. You can also download the transcript to the podcast. As a teaser, here are the 10 Tips:

Know your target audience
Find the right voice
Reassure waiting callers
Avoid the “hard sell”
Provide useful information
Answer common questions
Generate interest in new or unadvertised products or services
Get creative
Vary your message
Update often

Download the podcast or transcript for the full explanation and details on each tip.

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