Outsourcing your Music: A Real Asset to the Indie
I’ve always been a die-hard do-it-yourself kind of guy. I like things to be done the way I want them done, so I tend to try to do everything on my own. After enough time spend trying to do everything myself, I started to reach the point of burn out. I was getting frazzled trying to complete projects, so I never seemed to get anything done. I found that, even though I could do some things decently, I still couldn’t approach the quality of having a dedicated professional do those things for me. The hardest part was being able to relinquish my control to someone else, and risk spending money on something that may not be exactly what I had in mind. But I’ve found that, even in music, outsourcing is a most valuable asset to my operation.
Outsourcing is frequently used in the business world to help get things done faster, better, and cheaper than one could do himself. On the other hand, outsourcing is rarely thought of when it comes to music. Sure, you would outsource your music to a replication house such as Discmakers, but there are other avenues to consider when it comes to completing your recording project better and faster.
Hiring a Producer. Most people hate the notion of handing their creative control over to a producer. Somehow, it’s equated with selling one’s soul to the devil. But consider this: if you’ve worked on a project for a considerable amount of time, particularly if you feel like you’ve been spinning your wheels, then a producer’s fresh ideas may just revitalize your project. If you’re starting from scratch, a good producer will help you zero in on a particular creative direction, help you stay focused, maintain organization, and generally help a project get to completion faster.
Using Session Players. Unless your specific project is a solo one-man-band album, then hiring session players highly recommended. I used to be adamantly opposed to the idea, preferring to try to play all the other parts on my own in order to save money, until I realized that hiring great, professional players only helped to make me look better. Somehow, I used to think they would make me look bad by playing better than me, but, in the end, the opposite was true. They played the parts solidly, with more feel, and faster than I could on those other instruments. Since they’re truly professional players, they know what “fits” within the context of the song, and they deliver quickly and consistently every time. Session players are a must for singer/songwriters, songwriter demos, and solo instrumentalists.
Mixing. If you’ve recorded your own music, then using a professional mixing engineer (or at the very least, one other than yourself), will breathe new life into your project. In general, a project will benefit from a fresh set of ears. As a project progresses, a person tends to develop preconceived notions — right or wrong — about how a particular mix is supposed to sound. A pro engineer will invariably help you maximize your sonic possibilities with new ideas and techniques.
Mastering. If there’s only one area you can afford to outsource, make it mastering. In fact, you can’t afford not to have your project professionally mastered. Mastering is the final step before pressing and release. In essence, makes your program “radio ready” with the use of compression, limiting and equalization. Mastering is what helps your recording to sonically compete on a professional level. Most importantly, however, it is conducted in a finely-tuned, acoustically treated room. Not only is it a good idea to master your project, but it’s best to have it be performed by someone other than the mix engineer. Here again, a different set of ears will do wonders for improving the overall quality of your recording project.
I know most “Indies” are staunch do-it-yourselfers. I also know outsourcing may cost a little more up front. But I also know it will help you get your recording project done faster and at a higher quality, with less stress than taking it all on yourself. That will, in turn, make your fans more likely to buy your music. Happy recording!
For your next project, let Butler Productions help you with your audio outsourcing with recording and production services, session players for your tracks, or disc duplication.
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