Tag: SEO
Articles Update! (recent articles published by Butler Productions)
by claybutlermusic on Nov.13, 2009, under Band Management, Career Building, Marketing & Promotion, Recording, Uncategorized
Greetings!
I wanted to make you all aware of some new articles that we’ve published elsewhere on the ‘net. Here’s a list of the most recent ones:
- How to use Acoustic Treatment to Improve the Learning Environment in your Classroom
- How to Build a Home Recording Studio
- How to Get Started with Computer Audio
- How to Earn Passive Income during a Recession
- How to Adjust a Bowed Neck on a Guitar
- How to Set the Intonation on an Electric Guitar
- How to Boost Traffic to your Website
- How to Get Paid for your Music
- How to Boost Band Revenue with a Merchandise Table
- How to Start Your Own Music Publishing Company
- How to Take your Worship Band to the Next Level
- How to Improve your Songwriting Skills
- How to Record Electric Guitar in the Home Studio
- How to Prepare your Band for a Recording Session
- How to Generate More Interest in Your Band with SEO
Other non-music related stuff:
- How to Cut Grocery Expenses during the Recession
- How to Compose a Professional Email
- How to Make an Insulated Cat House for the Winter
- How to Apply the Lord’s Prayer to your Daily Life
- How to Winterize your Home and Save Money
- How to Maintain Communication with Your Child’s Teacher
Don’t forget to tell your friends and bookmark! As always, comments are welcome. Happy reading!
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SEO and Your Band
by claybutlermusic on Jul.02, 2009, under Marketing & Promotion, Uncategorized
If you’ve created a web presence for your business or have done any research into online marketing, you’re probably familiar with the term SEO. If you’re an independent musician or a new band, however, SEO may be something you know nothing about. If you do your homework, it can help propel you or your band to “household name” status. If ignored, it can leave you in relative obscurity.
SEO is an acronym for Search Engine Optimization. At first thought, you may be wondering why a band would care about a search engine, but consider the following scenario. Someone types your band name or a related keyword into Google. Are they more likely to click a link on the first few results pages? Or will they wade through fifteen or twenty to find you? You can bet, given our instant-gratification society, the’ll move on if they don’t find what they’re looking for fairly quickly. That’s where SEO comes in. You try to guarantee that you’ll be at the top of the list when someone searches for you or something about you.
So, how does SEO work? Different search engines have different rules for rankings and placement. However, there are some tricks that help your rankings, and there are pitfalls to avoid that will hinder them.
Three Things to Do:
1.) Obtain as many outside links (i.e. on other sites) to your site as possible. Some ways to do this are by listing your band on directories, with reciprocal links, and by leaving legitimate comments on blogs and social media that contain a link to your site.
2.) Add keywords to your content. Use discriptive words that you think your fans might use to search for you…or someone like you.
3.) Update your site with fresh content often. Search engines prefer sites that requently display new content. Blogs are a great example of this concept, and search engines love blogs.
Three Things to Avoid:
1.) Sites built entirely of flash. Search engines make more sense of regular HTML. In flash, content can often be embedded deeply within the code, causing search engine spiders (programs that crawl the web looking for relevant content) to give up and move on.
2.) Sites built entirely of images. Spiders need text in order to determine if your content is relevant. While links within your site improve ranking somewhat, search engines prefer text links to links that are images. So, instead of having your band name or link as a graphic, consider having it as text, which can be read by search engine spiders.
3.) Spamming. We all know spam in the email variety. However, there are other forms of spam as well. Comment spamming is leaving a comment on a blog or forum solely so you can drop a link to your website. If you’re going to leave comment, make sure it’s relevant and not just “Great post!”. The practice of content spamming is an easy way to get blacklisted. There’s also Keyword Spamming, which is stuffing your site so full of keywords that there’s very little actual content. This practice can actually hurt you with search engines like Google, which penalize keyword spammers by lowering their search ranking.
In today’s music industry, a web presence is a must. Keep these SEO principles in mind as you build a site for you or your band and you will see your search ranking, and hopefully your popularity, improve!
These are just a few tips that I’ve found useful in my SEO endeavors. For more information on marketing yourself online, check out my friend Brandon Eley’s book, Online Marketing Inside and Out.
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